Balancing Burnout, Passion, and the Algorithm

Why I Don’t Care About the Algorithm (Anymore)

I hate the algorithm. It feels like it always wants more—post every day, at just the right time, only post about this, or risk being buried.

When I first started @thelux_tribe, I didn’t care who saw my posts. At the time, it was a form of escapism. But now that I’ve escaped, I do care—because I genuinely want more people to know about Law Roach.

I want to celebrate his energy, his philosophies, and his impact with the entire world—not because he needs me to (he absolutely doesn’t, he’s already a powerhouse on his own), but because what he represents changed my life. And it most definitely can do the same for someone else, It already has—just look at his 1.7 million Instagram followers and counting. And that's just his Instagram following!

I’m not doing this out of obligation or because I think I owe anyone anything. I’m doing it because it matters to me. Because it feels meaningful. Because I want to.

@thelux_tribe is still very personal to me—but since it’s out in the world, I think it’s worth caring about how it might be showing up in other people’s lives too.

Here’s the truth: this is a passion project. And trying to force out content every single day? That’s a fast road to burnout. I say that from experience. So now? I don’t post every day. I post when I want to.

This is my fan page. This is my life. This is my reality.

The Fear I Had to Let Go Of

For a long time, I had a fear that I let overpower me: That if I didn’t post constantly, people wouldn’t take the page seriously. That no one would follow. That no one would engage.

And that my dream of helping share Law’s brilliance with more people wouldn't be tangible.

But I had to shift that mindset.

I had to remind myself: Outside of this amazing fan page, I have a whole life to live. A career to nurture and evolve. People to spend time with. Personal goals to achieve. The world wouldn't end if I didn't post for a few days, my self worth was not in dynamics of when I posted content.

I’ve Always Wanted to Do Everything

Since I was a kid, I’ve dreamed of doing it all—everything I’ve ever imagined for myself.

Running @thelux_tribe is something I’m very proud of.

And now I’m running this blog. I also jump out of planes for a living. I serve in the military. And there’s still so much more ahead of me.

Trying to juggle all of that while keeping up with an algorithm? Honestly, it’s a lot. My passion isn’t something that can be scheduled or regulated, its wild and emotional.

 A Safe Space That Keeps Me Going

So shoutout to the creators who’ve figured out how to make the algorithm work and stay true to themselves. Maybe I’ll learn how to do that one day too—but for now I don't really care to learn, I love the freedom that comes with pretending the algorithm really doesn’t exist. (I know how contradicting, but this truly is a method that helps me continue posting with enthusiasm)

I post when I feel like it. I say what I want in my captions. I rarely use more than two hashtags.

And that freedom? That’s what keeps this fun.

That’s what gives me the energy to keep going, what allows me to still be here, probably still posting ten years from now, with the same love and intention you feel in every post.

Because I gave myself the space I needed. Because even when no one was watching, I made sure this page felt like comfort—not like another job.

Will I grow this way and reach millions? Maybe, maybe not.

But the internet isn’t going anywhere. And I believe the right people will always find this space.

This Is Bigger Than Numbers

@thelux_tribe is a celebration—of a queer black icon who changed fashion, shaped culture, and moved me in a deeply personal, life-shifting way. And it’s here to stay.

And honestly, that’s more than enough for me.

Thanks for coming to my Yap Session, until next time!